According to the report on the website of New York Magazine, in the period of economic recession, people begin to choose shoes from their practical use instead of their appearance.Last year, the sales of UGG grew by 57%. No matter the subway or the street, the big brown boots could be seen everywhere.Besides , some famous experts also predict that consumers will abandon shoes in fashionable styles and choose ones in classical styles.And Kwesi Blair who works for Robert Burke, a consulting incorporation on luxury commodities markets, introduces thatanything that has some relationship with the word “bling” will fade out, including jewelry, feather, fur, etc.Basically there are two reasons for this change. On the one hand , these shoes are relatively expensive.Because most of the luxury brands use this kind of materials to make the shoes, therefore, it is too dear for ordinary consumers to afford these shoes.The rich, however, will also think twice before buying shoes. So many famous brands have to give some discounts during holiday shopping in order to activate consumption and sales growth.On the other hand, with the reduction of people’s passion for ornament, more attentions are paid to goods with practical use.
If so, then what can the beautiful shoes’ designers do on release conferences?
Maybe we just have to accept that the world belongs to UGG has appeared. And being practical and comfortable is the latest fashion.
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