argu43

43.The following appeared as part of a business plan developed by the
manager of the Rialto Theater.

"Despite its downtown location, the Rialto Movie Theater, a local
institution for five decades, must make big changes or close its doors
forever. It should follow the example of the new Apex Theater in the mall
outside of town. When the Apex opened last year, it featured a video
arcade, plush carpeting and seats, and a state-of-the-art sound system.
Furthermore, in a recent survey, over 85 percent of respondents reported
that the high price of newly released movies prevents them from going to
the movies more than five times per year. Thus, if the Rialto intends to
hold on to its share of a decreasing pool of moviegoers, it must offer the
same features as Apex."

尽管已成立50余年的当地机构Rialto剧院地处闹市，它必须采取重大变革，否则就将面临永久停业。它应该借鉴城外商业街上新的Apex剧院的例子。Apex去年开业的时候，它拥有视听走廊，豪华地毯和座椅，以及最先进的音响系统。而且，最近一次调查中，超过85％的被访者报告说新发行影片的过高票价致使他们看电影的次数每年至少减少五次。因此，如果Rialto想在电影观众减少的情况下保持市场份额，它必须提供和Apex相同的设施和服务。

 

1.没有证据表明Apex这样的设施和服务能够保证它能够保持市场份额。由于豪华的设备导致其价格不菲，可能看的人非常少。以至于不能够保持市场份额。

2.即便Apex能够保持市场份额，但是R和A所处环境不同。也许A附近的居民愿意或者能够支付其这样的票价，而R附近的居民经济状况比较差，根本不可能支付这样的票价。

3.除了模仿A的措施，有没有其他的措施来进行变革。如加强管理，薄利多销等政策等等。

4.调查错误，数据没有说服力。有可能调查的样本数量少，或者即使调查的数量很多，但是respondants很少，那么85%也是一个很少的人数。