Lei jun did not achieve "" to earn money by Internet service pledge, on the contrary, millet Internet service is not too much, but instead introduced more hardware, rely on the extension of product category expansion to make money.
Others saw the music that is almost completely imitate the millet patterns, at a lower price on millet and other competitors, or strip yourself naked river's lake, millet was overturned.
And the bundle service depth
Depending on the cell phone on the pricing model, the biggest bright spot is in addition to the traditional buyout, the user can also buy happiness view full-screen video membership fees, cuts the cost of hardware machine.
See super mobile member machine, buy a year every 490 yuan worth of music depending on the full screen video membership service, hardware price deduction of 300 yuan, the "year member machine hardware pricing = bare-metal price - 300 yuan", "N years member machine hardware pricing = bare-metal price - $300 * N" le see according to the size of each model bare-metal price define N, support hardware price $0.
Le 1 pro, for example, if a user one-time buy five years of membership fees, hardware price is equivalent to $0.Bundling and service depth, this was the first time in the mobile phone industry.
Learned, depending on the full screen video members of the super cell phone, is a member of the original TV version of the film and television of the upgrade, music on the super phone run full screen video membership service, is the terminal through depending on ecosystem services, the mobile phone, TV, box, cars, computers, flat, full screen, gm, and super super TV mobile services can be filled, the length can be superimposed.
Jia Yueting for pricing model responded by saying, "why do we dare to use production cost pricing, actually comes from the view of ecological services, our mobile phone sales after consumers, continuing a steady stream of high quality service has just begun, we will from the subsequent continuous service, can get a reasonable business interests, this is a very critical."
