Although the industry of music depending on the hardware evaluation has some disputes, but also have to admit, music depending on the cell phone in the same price really very competitive.
"Le 1 Pro", for example, with millet note and samsung s6 adopted level configuration, but also further adopted the full metal jacket, price is 2499 yuan only.
Even more amazing, Jia Yueting site unveiled the production cost of the whole machine of the 1 and 1 Pro, including the main chip, the Memory, the rf module, multimedia module, structure, the price is far lower than the initial BOM cost of the whole machine.Released for the first time domestic handset manufacturers, dare to costs, pants rip off industry thoroughly, keep the cell phone price is completely transparent.
According to Jia Yueting, le regard this pattern to make flagship phone era into the 1500 yuan from 2000 yuan, the whole price directly down 20% to 30%.
"Published by our machine cost, a lot of people will learn how to see the mobile phone cost, this to the entire mobile phone industry is a huge boost, real to strip the coat of the industry, make the whole industry really naked in the face of the user."Jia Yueting said.
In fact, at the beginning of the millet mobile phone conference, is also the challenge traditional manufacturers in the same way.At that time, lei jun millet 1 half price is almost the same configuration of competitors.Lei jun said many times, millet is mobile Internet companies, the future to make money by Internet service and hardware only small profit.
But when move easily, have higher visibility and shipments with millet, millet, pricing and positioning also started a rising tide lifts all boats.Flagship model from the original 1999 yuan, has already been raised to 2299 yuan now.Constantly improve the product profitability and brand premium is millet is the top priority.
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