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What we've done well with our game, and via  modes like Ultimate Team, is capture those exciting beats of the season as it goes on with things like Team of the Week and Team of the Season. "FIFA this year is a bit of lone wolf in EA's line up. There's no Need for Speed and Battlefield has been pushed back. Is there more pressure on FIFA as a result? "Not really, " dismisses Moore. "We have Dragon Age Inquisition. And The Sims 4 is big for us. People forget about that, but it's a wholly owned piece of IP, which we can deliver on an open platform – the PC. And FIFA will continue to grow. "Quarter by quarter we don't look at it that way. We moved Battlefield as a player first decision as it needed extra time.

We don't worry about having to live up to our quarterly numbers. We worry about living up to the reputation of the game to our fans. "Back in 2012 EA released a tie in for the European Championships. It wasn't the usual retail boxed release, but rather DLC for FIFA 12. This year the firm went back to Plan A with its official World Cup game, creating a boxed title for Xbox 360 and PS3. Yet Moore is still not entirely satisfied. "Digital only was too early with the Euro game, " he says. "That was over two years ago. There was still a great demand for physical media at that time. "This year's World Cup game sold well and we'll make sure retailers clean out their inventories and move onto the next thing. But what we've learnt is that FIFA is a 365 day experience.

People are just so invested in Ultimate Team. "When we delivered World Cup Ultimate Team for FIFA 14, most of our players moved to that. The idea of them coming out of their investment in Ultimate Team and then coming to an event based game... people were loath to do that. Still delivering the World Cup game physically was important as a global product. But when we get to the World Cup in Russia in 2018 we'll see where the industry is at and what consumers want. Do we do another standalone World Cup game or is it embedded into Ultimate  Team? "Not that retail needs to worry, adds Moore.