EA Sports will continue to be the club's official gaming partner, with gaming pods set to be installed at Valencia's Mestalla stadium. An experiential hospitality box will also be created.
“EA Sports is one of the best known brands in the world, not only within the games industry, but also among sports fans the world over," said Valencia's chief revenue officer Luis Vicente, who completed a similar deal with EA Sports during his time at Premier League club Manchester City.
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