2012年(52)
分类: 项目管理
2012-06-19 16:19:03
Hi,I m back,Let’s take a look at the 2nd part of Project life cycle this time.
The
development of proposed solutions by interested contractors or by the
customer’s internal project team in response to a customer’s request for
proposal is the second phase of the project life cycle.
Pre-RFP/proposal marketing:
Contractors whose livelihood depends on creating winning proposals in
response to business or government RFPs should not wait until formal RFP
solicitations are announced by customers before starting to develop proposals.
Rather, such contractors need to develop relationships with potential customers
prepare requests for proposal.
Bid/No-bid decision
Evaluating whether to go forward with the preparation of proposal is
sometimes referred to as the bid/no-bid decision. Some factors that a
contractor might consider in making a bid/no-bid decision are the following;
1、
Competition:Which other contractors might also submit a proposal in response to
the RFP.
2、 Risk:Is there a
risk that the project will be unsuccessful technically or financially.
3、 Mission.Is the
proposed project consistent with the contractor’s business mission.
4、 Extension of
capabilities.Would the proposed project provide the contractor with an
opportunity to extend and enhance tis capabilities.
5、 Reputation.Has
the contractor successfully completed projects for the same customer in the
past,or were there problems that left the customer dissatisfied.
6、 Customer
funds.Does the customer really have funds available to go forward with the
project.
7、 Proposal
resources.Are appropriate resources available to prepare a quality proposal.
8、 Project
resources.Are appropriate resources available to perform the project if the
contractor is selected as the winner.
Developing a winning proposal:
A proposal is a selling document;it is not a technical report.In the proposal the contractor must convince the customer that the contractor.
1、Understands what the customer is looking for;
2、Can carry out the proposed project
3、Will provide the greatest value to the customer
4、Is the best contractor to solve the problem
5、Will capitalize on its successful experience with previous related projects;
6、Will do the work professionally
7、Will achieve the intended results
8、Will complete the project within budget and on schedule
9、Will satisfy the customer
Proposal contents:
1、 Technical Section
a) Understanding of the problem
b) Proposed approach or
solution
c) Benefits to the customer
2、 Management
section
a) Description of work tasks
b) Deliverables
c) Project schedule
d) Project organization
e) Related experience
f) Equipment and
facilities
3、 Cost section
a) Labor
b) Materials
c) Subcontractors and
consultants
d) Equipment and facilities
e) Travel
f) Documentation
g) Overhead
h) Escalation
i) Contingency
j) Fee or profit
Pricing considerations
1、 Reliability of
the cost estimates
2、 Risk
3、 Value of the
project to the contractor
4、 Customer’s
budget
5、 Competition
Proposal submission and follow-up
Customer evaluation of proposals
1、
Approach[weight:score:point]
2、
Experience[weight:score:point]
3、 price[weight:score:point]
4、
schedule[weight:score:point]
5、 Advantages of
this proposal…….
6、 Concerns about
this proposal….