Yesterday, 2012 annual evergrande home package for the sale started the work. First to praise a is, this is the first start to the new season attendance management of soccer club, although games to after 2 months is not even. As the champions league in early champions also ready to work when we didn't get started, evergrande involved although only two years, but a recruit a type are very professional and professional, on the contrary make those who have nearly 20 years of the old club, many aspects of the pies is still very amateur and bureaucracy, specific I am not naming names.
According to the report, compared to last season, the new season at home of evergrande package for the price had relatively greatly raised, highest amount to 800 yuan, increased by more than 100%. But before I said, this price is not high, and even a lot of price space. There are three reasons, one is the last year is just a horse evergrande championship, this year it is super champions, different status, value nature also can't, as you look at the way to Shanghai style than zhou libo see WangRuGang traditional farce spend more money, although "WangXiaoMao" Shanghai is famous when zhou libo is learning to business. Second, last year evergrande package for the contains only 15 games and some field fa cup soccer, and this year it also bound for the champions league, even if evergrande only played three matches the stop, but South Korea winner with positive the confrontation, games like this have much stimulus? If can also all the way into the promotion, the light the afc champions tournament this 800 yuan to be absolute value, in addition to the two games with FuLi guangzhou Derby. Third, 800 yuan top ticket position is opposite the stadium of the "beautiful seat", and the "scrap" brings the enjoy completely different, in fact evergrande also synchronous launched least 350 yuan of tin ticket.
Actually anything is expensive or not is relative, and only the market can have the final say. Evergrande package for the last year up to 300 yuan from 800 yuan highest this year, of course, is expensive, but considering the above three factors, I'm afraid it's hard to say you are up, of without reason. The fact is that, guangzhou fans had to know both the ball and prudent is famous, they give response was very positive, 5, and 6 o 'clock in the morning is said to have fans queuing, and sell well just now is the highest 800 yuan package. That is, the market recognized the evergrande to raise prices, it's like KFC, although unceasingly in the increasing prices, but each time all after a rigorous price of the argument, so the business is very good. Estimated future evergrande will also have to raise ticket prices moderate, but at the same time also can provide higher added value, and take the market do do work. Privately say 1, the heart into it can consider to hoard evergrande package for profit, once a legend of the big foreign aid is announced, the investment will also rise.
Of course this is dramatized interpretation, let HuangNiuDang survival is real, I'm just so as to prove that 800 yuan is value just. So what is constant no strike while the iron is hot, launched a stream of such as 1800 yuan, and 2800 yuan "noble" ticket? Guangzhou rich man can lot, the boss also many fans. I think it is based on the cultivation of market of consideration, after all tickets income more or less financial conditions have not club too big effect, XuGuYin is this not to want to earn money, but when "hits" exploded after brought about by the comprehensive "bargain" or pricing power. For example take averaging 40000 proud data, evergrande in negotiations with the television when a bottom spirit, and once decided to sell the team or an shirt ads, will sell a good price. The most important is, if guangzhou city a week are a constant big director of citizens event, that make the boss in the provinces and cities leader speak before component also are quite different.
In this respect, XuGuYin than ZhuJun smart, and the atmosphere. The new season ticket has shenhua whole sale to an agent of the company, if 23 million price true words, I will very for the company worry, and very for Shanghai market worry. In the fa cup, shenhua home games also all year around 20 games, means that a will earn at least 1.1 million at the box office, if the ticket is operating, advertising and all kinds of other spending and reasonable profit, the company must do the level of 2 million. It is very difficult to hongkou actual seat 20000 people stadium scale, unit price must achieve 100 yuan; If only 10000 words, the ticket prices to $200 to reach break-even point.
The somebody else evergrande is the champions, and the champions league, the highest ticket to 40 yuan (800 yuan, in fact also divided by 20 games more than 20 games), shenhua in 11 super only, with what to sell 100 yuan, don't fans will buy it? Whether the attendance of 20000 or 100 yuan ticket prices and I think that is unrealistic. To know as the "magic", from Shanghai are seen market, alternative cultural life also many, not just because to a nicolas anelka, desperate to pour into the stadium. Notice when Barcelona to show, stands slowed to only to sit thousands of audience, and many of the people or take public relations ticket enter the arena.
Of course nicolas anelka really could bring unexpected box office, there were "Artie", shenhua has also been declared the favourites team, but too many uncertain factors, in which case it contains the price up a large market risk, so I think the company to lose money. Maybe the company was ready to buy Shouting, but as shenhua investors, ZhuJun shouldn't be so shallow, when the market is still in a preheated but not hot state, a clever marketers should do is to inspire and motivate people of the market, and therefore should be profits to the appropriate, not to the people in to grab their tentative quickly the pocket, more can't risk to the partner.
Guangzhou market as good why? In addition to evergrande achievement good play, beautiful and have big players outside, the club the skill of camp market idea and marketing strategy also play an important role in, 300 multivariate package for the low price strategy to attract large Numbers of fans and low-income students fans, and also introduced add 10 yuan can get a promotion methods such as fans unlined upper garment, in addition to a line singer live performances and entertaining programs. The comprehensive function, such a vision not fire is hard.
When from chengdu to jinan, a gold medal in warm water boil in attendance frog successively collapse, evergrande mode is certainly worth thinking and using for reference, especially always with smart entitled ZhuJun, this consider how clever the wisdom from to upgrade and transition.
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