the person came in the weekend of Thanksgiving
“On smaller stuff, we did well with beads—we sell Amore & Baci, which fits on Pandora. We did pretty decently in men’s watch sales, too; we sold Bulova Precionists in the $299 to $500 range, and sold a few Citizen Eco-Drives for $599. We did okay with some Sarah’s Hope pieces. I had a couple of carat weight earrings that I offered for $1,195 but only sold a few. Sam’s Club had half-carat ones and mine cost less than theirs at $499. I sold a pair of oval hoop earrings with diamonds channel set into the hoops for $1,700. We did sell another diamond upgrade—a princess-cut diamond for $7,000 in which we put a platinum head into an existing mounting. This customer then bought a pair of $600 tanzanite and diamond earrings for her daughter.”
“The east and west of my store: I have a Pandora boutique on one side and a Hearts On Fire on the other. People shopped the whole Pandora line, it used to be just the beads, but we’ve used those to help sell the other stuff. We really marketed Pandora and it has helped us move shoppers over to the normal, non-beaded jewelry products in the store. Also, stud earrings across the board sold well.”
“Diamond earrings and pendants, and rings—bread and butter stuff. But also, estate jewelry was very popular. We definitely did more custom work than last year. Shoppers started coming in at the beginning of the season asking about things we normally don’t have, such as a love knot pendant to match a pair of earrings bought from us 20 years ago. The customer wanted a matching pendant, the person came in the weekend of Thanksgiving, and we made it for few thousand dollars.”
