The style and promotion of these products is extremely troubling

The style and promotion of these products is extremely troubling As for Four Loko's popularity, at least one college, Ramapo College of New Jersey, banned the beverage from its campus because it experienced a spike in student trips to the hospital after students consumed alcohol. At least six students were hospitalized after consuming Four Loko this year, CBS News reported Friday.

The growing popularity of the drink prompted Sen. Chuck Schumer (D-N.Y.) to send letters to the Food and Drug Administration and the Federal Trade Commission, calling for an investigation and possible sanctions against the drink and its manufacturers, Phusion Projects.

"The style and promotion of these products is extremely troubling," Schumer wrote in the letter to FTC Chairman Jon Leibowitz. "Frankly, it looks to me as if manufacturers are trying to mislead adults and business owners who sell these products, while at the same time actively courting underage drinkers. This type of marketing is, at minimum, grossly irresponsible."The FTC has the power to regulate advertising and marketing campaigns. Schumer alleges Four Loko targets underage drinkers and youth in general with its campaign.