Pandora in every vehicle
In some cases, the phone connects directly through a jack to the car audio system, in others via Bluetooth. Prices for the feature range from 299 to 2,000.To bring Pandora to older vehicles, auto stereo manufacturers Alpine, Pioneer, JVC and Kenwood are offering car radios that can connect to the smartphone for Pandora integration at prices ranging from 199 to 1,200.
Westergren's goal: Pandora in every vehicle."We think that 50% of music listening is done in the car," he says. "That's a huge market that we haven't been able to be part of."
Car manufacturers have been looking to add Internet apps to vehicle systems for years, but it's been more concept than reality. But the popularity of first the iPhone, then Android, "changed the strategy of car companies," says Westergren. "It seems like they're all saying, 'Wait a minute, let's just use smartphones, because everybody has them.' "
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