"Nike" shoes of the legend
The spring of 1985, the United States to millions of TV viewers saw the advertisement section of this: a basketball quickly Gunxiang end of the stadium, where waiting for a handsome young easy to use color to wear shoes in the foot hook the ball into the hands of And began moving the ball at the same time, the engine from the harsh engine noise, the roar of the engine sound more and more sound, then a young man has been soaring. Advertising in the last 10 seconds of Jordan is a walk in the clouds, even if the game of basketball has never seen the audience will sigh at his superb skills. This ad is not only a proof of Jordan has a special ability to fly, he also hinted at the foot of her shoes and have the inevitable.
In the ad, that's the magic man is a well-known sports NBA star Michael Jordan, he was seen with two at the foot of sports shoes is a well-known brand, . Retired, Jordan Phil Knight of Nike and my dream turned into a character. There is the Knight of the Nike founder, he is, a small company into a A large group, was unknown to Jordan to push a star.
Failure of athletes
In 1938, an ordinary boy born in the United States, and at that time most of the people of the same age, he liked sports, playing basketball, baseball, running, and his name is Phil Knight, as a normal ordinary people, He Adidas, Puma brand is very familiar with this type of campaign, but the unexpected is that this is an extraordinary young man, after creating a new brand - Nike, Adidas and even more than in sports Dominant position in the field.
Knight has always loved sports, his high school paper with almost all the sports, even the choice of the University of the United States track and field's base camp - University of Oregon. Although Knight likes sports, but only a mediocre performance of the athletes ran 1 mile, his worst result was 4 minutes 13 seconds, almost no access to world-class athletes (score of 4 points) ranks, as he so nearly People are just too many! But thanks to this, otherwise we will not see today's great entrepreneurs.
In Oregon, Knight met with his mentor's life is his own coach比尔鲍尔曼. Steve Ballmer had consecutive 50s to break the world record of long-distance running, the city of Eugene, Oregon has thus become famous. He is a very strong sense of professionalism, to make one's own sports teams than any other team. Training competition, athletes of the disease is most common, and Steve Ballmer tried to design a shoe, supported by light at the end of good, small friction and stability, thus reducing the athlete's foot pain, Run a success.
As a result, Steve Ballmer has designed a number of drawings of sports shoes. He found several shoe companies , but no one care about him, the stubborn Steve Ballmer simply own up to ask shoemaker, the Institute of shoes in one Games, the athletes put on him by his hand-produced, the appearance of However, bad light and comfortable shoes, ran the results of a competition than ever before have a good ranking.
After graduation, Knight continued to pursue MBA degree from Stanford University, and Steve Ballmer will continue to do so at the university track and field coaches and athletic footwear design.
In 1960, Knight graduated. During his investigation in a report that a lot of famous sports athletes and the general in fact have a common goal: to defeat Adidas, so that more and more Japanese players to put on the production of high-quality low-cost running shoes -- Tigers (Tiger ?. After graduating from Knight's decision to go to Japan to look for an opportunity.
Exhibition in Japan, Knight met Japan's Tiger sports shoes factory, he claimed to be from the United States Blue Ribbon Campaign, just a Tiger agents to break into the U.S. market, so they Deputy to the right of the inexperienced young man.
Agents obtained the right to immediately Knight found Steve Ballmer, both of them funded 500 U.S. dollars, the real composition of the Blue Ribbon Campaign, to become Tiger sports shoes in the United States the exclusive distributor to begin the initial start-up. The Blue Ribbon is the Nike predecessor.
Nike brilliant
Start-ups, no warehouse, Knight Knight on the stock father-in-law's home in the basement, he and Steve Ballmer both a financial pipe, a pipe design, with very understanding. Facts have proved that his market forecast is correct, this low-priced sports shoes sold well in the first year it sold goods worth 8000 U.S. dollars.
In 1968, Steve Ballmer Cortez shoes-off restructuring to become Tiger's best-selling sports shoes , and Knight for the development of the company's solid financial basis. The company's business began to pick up gradually.
In the near future, the Japanese head office aware of a good product to sell, then ask them to transfer after the first shipment. As a result, they are Steve Ballmer on the cost of greatly increased, had no choice but to redouble our efforts to promote. Japan, however, often do not deliver on time, even first-class goods secretly to stay in Japan sales, the defective sent to the United States. First, Steve Ballmer received a number of their shoes, customers wear for two weeks, on the separation of the upper soles. They had no choice but to submit to humiliation, in order to maintain credibility in a timely manner to the customers returned.
More annoying is that Tiger sent on behalf of the city came to Eugene, Steve Ballmer made to buy 51% of the shares, and 5 directors accounted for two seats if the refusal to request an immediate cessation of supply. Make things difficult for the Japanese suffered as a result of the intolerable Knight and Steve Ballmer, flatly rejected the non-000.
AD-推荐几个网站看看:
