I-MIX Technology is introduced to Callaway

I-MIX Technology is introduced to

Callaway Golf has announced the introduction of I-MIX Technology, a major

breakthrough in do-it-yourself club customization. The new technology, which

capitalizes on the U.S. Golf Association and Royal & Ancient’s rule change on

club adjustability, gives golfers the ability to create the perfect driver for

their game every time they play.

 

Callaway Golf’s I-MIX Technology, featuring a wide variety of the most sought-

after shafts in the market, including shafts from Aldila, Fujikura, and Mitsubishi

Rayon, will be available on FT-i and FT-5 club heads. More than 1,600 shaft-head

combinations will give golfers the flexibility to quickly customize their driver

to meet the varying challenges each individual round of golf presents.

“Our new I-MIX Technology gives golfers the same access and ability to experiment

and optimize their equipment that tour professionals have,” said Jeff Colton,

Senior Vice President of Research and Development for Callaway Golf.

“No one’s swing is the same from day-to-day – neither are the weather or course

conditions. Our I-MIX Technology gives everyone the ability to quickly and easily

customize their equipment, every time they play.”

In addition to the clubhead and shaft options, I-MIX Technology includes Callaway

Golf’s Opti-Fit Weighting System, which lets golfers choose a Draw or Neutral

center of gravity (CG) position to help counteract their most common swing flaws

for longer and straighter drives.

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