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2006-06-21 17:11:59

玩具总动员(2006-05)
2006-05-25 16:05:00
  
 
    由于该图片无法取得与杂志同等的比例和清晰度并存,在此只是给朋友们展示杂志内文“玩具总动员”的排版风格,其真实效果以杂志为准。
    下面语音和文本为上图的相应内容。



 
McFarlane and His Monsters
玩具总动员
 
Way back1 in 1992, Todd McFarlane and a few co-workers at Marve Comics decided to break off from the company and create their own line of comics which they called “Image Comics. ”Needing some new, unique characters to help launch their new brand of comics, Todd released an epic character he created in high school called “Spawn. ”Spawn went on to sell over 1.7 million copies, making it one of the best selling comics of all time. “Comics were my first love, and are still a very creative process for me,”says the artist.
This character was so popular it was time to further market Spawn, and what better way to do this than make a series of toy figures! In 1994 McFarland Toys was created to release this new line of toys. After his Spawn toys did so well in the market, Todd not only expanded his line of toys but also showed off more of his fantastic artistic abilities. In 1997 McFarlane expanded his lines of licensed products with themes such as movies (A Nightmare on Elm Street and Halloween), music (KISS and Ozzy Osbourne) and video games (Metal Gear Solid). The licenses keep coming with McFarlane's reputation for superior design, attention to detail and high quality.
So that's how he came to create these unique toys.
Now, one might wonder why people are so crazy about these toys. Well, do you remember, when you were a kid, the first time you saw thriller films? This was probably the same time you were playing with G.I. Joe or Star Wars action figures. How cool would it have been if you'd had Freddy or Jason figures to help along in your pretend wars?
Movie Maniacs are one of the biggest selling and collectable lines from McFarlane Toys. New releases of Movie Maniacs are always eagerly anticipated and many achieve a rapid sell. Movie Maniacs series include the classic horror figures of Edward Scissor Hands, King Kong, The Fly, Aliens....Like one of the fans said, “how could I reject it, I love those movies so much.”
Another reason why people are so crazy about these toys is the detail in them. They look as if they could come alive at any second! They rely heavily on technologies like Real Scan which can makes 360-degree laser scans of subjects to capture their likeness, making toys extraordinarily accurate.
“I think collecting is just in our blood,”McFarlane adds.“I think adults have always collected things that interest them. I know, as a happily married man with three children, I still collect stuff I think is cool.”

早在1992年,托德·麦克法兰和几个同事决定离开奇迹漫画公司,另立门户,建立自己的漫画公司——“映像漫画”。为了推出自己新的漫画品种,他们需要一些独特的新人物形象。为此,托德推出了他高中时创作的一个英雄人物——再生侠。《再生侠》的持续销量超过了170万册,成为有史以来最畅销的漫画之一。这位艺术家说:“漫画曾是我的最爱;现在,对我来说,画漫画仍然是一个富有创造性的过程。”
“再生侠”这个人物如此受欢迎,是该把它进一步市场化了。又有什么比生产一系列的玩具更好的方法呢?于是,麦克法兰玩具公司于1994年诞生,并推出了这款新玩具。“再生侠”玩具在市场上热销,托德不仅扩大了他的玩具系列,而且进一步展示了他卓越的艺术才华。1997年,麦克法兰扩大了他获得官方许可的玩具产品的主题范围,其中包括电影(《猛鬼街》和《月光光心慌慌》)、音乐(KISS乐队和奥兹·奥斯朋)和电脑游戏(《合金装备》)。麦克法兰的出众设计、注重细节和高质量的美名为他带来源源不断的玩具生产许可证。
这就是他创造出这些独一无二的玩具的来由。
至此,有人或许会想,为什么人们对这些玩具如此狂热呢?唔,你还记得儿时第一次看恐怖电影的情景吗?那时,可能你正和《特种部队》或者《星球大战》里的动作人物一起玩呢。在你的虚假战争中,如果有弗雷迪和杰森(分别是恐怖片《猛鬼街》和《黑色星期五》的主角)这类人物一起作战,那有多酷啊!
“影迷”是麦克法兰玩具公司最畅销、最值得收藏的产品之一。对于“影迷”的新产品,人们总是翘首以盼。因此,很多产品很快就售罄。“影迷”系列包括《剪刀手爱德华》《金刚》《变蝇人》《异形》等电影中的经典恐怖人物。正如一位玩具迷所说:“我怎么能抗拒?我是那么喜欢那些影片。”
人们为这些玩具而狂的另一个原因在于玩具的细节。它们看起来好像随时能活过来一样。这在很大程度上依赖于实时扫描那样的技术。实时扫描能够对对象进行360度的激光扫描,以捕捉它们的相似性,使玩具的造型格外精准。
麦克法兰补充道:“我认为收藏的习惯是我们与生俱来的。成年人总是收集他们感兴趣的东西。作为一个有着三个孩子、幸福的已婚男人,我仍会收集我认为很酷的玩意儿。”
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