“In fashion, one day you are in and the next you’re out”, the-model-turn-host Heidi Klum repeats this line in every episode of Project Runway, a hot reality show in America, sounding like reminding the candidates and viewers as well that competition is fierce and cruel in the seemingly amazing fashion world.
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Partrizio Di Marco is well aware of this. Di Marco is CEO of Gucci, the world’s second largest fashion group only second to LVMH. They are always looking for the best opportunity to expand their business in China, therefore, when Heng Wang, CEO of Shanghai’s Golden Eagle International proposed the offer of a storefront shop of 2000 square meters, Di Marco and his team made a decision in three months to open their 28th flag-ship boutique house in China, the scale of which only seconds to their New York flag-ship exclusive store.
Subtly, the China flag-ship store that Di Marco chose is next to Nanjing West Road in Shanghai, across the road on the other side is ’s first exclusive store in China, and Gucci’s store is larger than LV’s.