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The trend is that many brands are getting younger and younger. Have a look at their exclusive stores’ decoration, their products’ design and advertising promotion and you will find out that they are paying growing attention to young people. This is their emotion marketing in order to meet people’s everlasting psychological needs as they cannot tear themselves away from youth and past years. As you see, these potential consumers are a huge crowd. It is like many girls born after the eighties like watching Gossip Girl which is full of designer handbags and clothes, and the little Jenny who can’t resist the temptation and has made many mistakes. It is like the status of Channel for many women, and for men, the situation being that it seems not handsome enough if their T-shirts are without the logo of Armani.