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2009-03-13 15:37:35
What passions “IT” bag can’t raise or quell?
–Recently, It Bag has been frequently mentioned by fashionistas and the media. It Bag means “must have” bags, and “it” is in short of inevitable. A designer handbag, as long as it is an It bag, then it will sell, and is a big sell, no matter it is a small size, medium size, large size or plus size, no matter it is in patent leather, sheepskin or PVC, with tassel, rivet or sequins. It Bag refers to handbags that win most attention, are most popular, have the longest reservation list, appear most frequently with actresses and celebrities and have most replicas. The Hollywood media even nickname it Arm Candy, for it is the candy on arms that can bring the carrier exultance and make the others jealous.
–Top luxury brands know customers’ consumption mentality well and often release new designs of It Bag for the sake of a big sell. And It Bags usually have a unique name which the handbag lovers call intimately, like Kelly Bag and Birkin Bag from Hermes, Smiling Cherry from Louis Vuitton, Silverado, Paddington and Kerala from Chloe, Balenciaga’s Moto (also called as Classic), Fendi’s Spy, Dior’s Detective, Marc Jacobs’ Venetia, 2.55 from Channel, Phoebe from Mulberry, Novak from Alexander McQueen and so on. These names definitely confuse a layman, yet make great topics for lovers and deliver them keen pleasure.
–Prada’s nylon bag and Fendi’s Baguette have played the role of It Bag in the 90s last century. However, the time when a designer handbag can play a full part has long gone, and in recent seasons there are dozens of waiting to be awarded the title of “It Bag”. Hollywood stylist Rachel Zoe has claimed earlier this season that she has found 20 new It Bags in Paris. The March issue of Vogue, Paris centering on “new designer handbags for this season” has first let all the It Bags show in its four sets of pictures for 48 times in all! And there is only one theme for this year’s It Bags: the larger the better, the larger the more stylish.
