电子书免费下载 Google Analytics

Google Analytics explains the concepts behind analytics, how to set up Google Analytics, how to choose goals and filters, how to read the Google Analytics reports and graphs, and then it shows users how to use all of that information in order to improve their web site’s overall performance.

The book covers the following topics:

Setting up Google Analytics

Analytics Settings

Access Management

Filter Management

Reporting Dashboards

Executive Dashboard

Marketing Dashboard

Webmaster Dashboard

Date Ranges

Reports

Marketing Optimization

Visitor Segments

Marketing Campaign Results

Search Engine Marketing

Goals and Funnel Process

Content Performance

Navigational Analysis

Ad Version Testing

Web Design Parameters

E-Commerce Analysis

Revenue Sources

Product Merchandising