电子书免费下载 Effective Web Design, Second Edition

What makes a specific Web design effective? The answer takes up the remaining 22 chapters in this

book. Effectiveness, however, is a subjective measurement. How can you judge whether something is

effective? Web designers might ask the following questions: Is your site being used? Can the visitors

you hope to attract access your site without barriers? Do visitors experience your site in the manner in

which you intended? Does your site get your message across? Does the site entertain or inform? Can

you quantify the site's success through increased sales, decreased support calls, or inquiries from

markets you've not previously been able to enter?

These questions are not exhaustive but should spark your imagination about the multitude of ways th

effectiveness can be defined for Web design.

In order to give you a context for better understanding what effective Web design can mean for you, t

chapter examines the history of the Internet, looks at the emergence of XHTML, and provides a

thumbnail sketch of the Web-browsing community.