As the big part of the assembly, the mi goo digital media co., LTD. (formerly China mobile reading base), general manager of wear and loyal blockbuster released a white paper on China's first digital reading and digital reading volume than imagine cuhk.
The use of the cloud, big data 2014 digital reading with real data, the white paper, paint a little-known user group, for the first time in the industry.
At the end of 2014, 45.3% of mobile Internet users use mobile phones to read, up 7% from a year earlier, the mobile reading users close to $3, annual growth rate of 11.9%. 2015 China reading digital industry is expected to exceed 10 billion.
Data reading what people like? At the same time, the white paper Outlines accurate portraits of the user.
It is understood that there are more than half (56.9%) of mobile phone users choose digital reading through mobile phone, and digital reading a lot more men than women.
From the point of age structure, proportion in rising after 70, 80, 80 after present the expanded trend emerging potential users, users tend to mature the age structure.
These groups in the user's preferences also have differences, 26-45 urban subject matter is more, all read over 40 military, history subject. User habits are constantly cultivate, it hits every month more than 100 copies of users accounted for nearly 30%, 7.6% of the user, click the page number, chapter number more than 500 copies, user accounts for seventy percent of men, after 70, after 80.
Users significant fragmentation reading way, the average reading time about 21 minutes a day, mainly in the three scenarios: 32%, before you go to sleep in the bathroom is occupied 15%, 10% down on the way.
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