[文化] 故宫卖萌啦！

　　

　　Gaoshanliushui, a creative incense holder. The incense smoke will flow downward to create an artistic atmosphere. [Photo: dsqq.cn ]

　　故宫也卖萌，快来开开眼！是不是习惯了故宫的雍容华贵、恢宏大气呢?其实故宫也有它可爱的一面，皇家文化开始“接地气”了呢！

　　2015中国苏州文化创意设计产业交易博览会11日在南京举行。萌版的皇帝、嫔妃、故宫娃娃等来自北京故宫博物院的文创产品，亮相会场。

　　在“把博物馆带回家――博物馆视野中的创意产业”对话中，故宫博物院院长单霁翔介绍说，故宫的秘诀是“萌”、让皇家文化“接地气”。

　　

　　A creative luggage tag from the Palace Museum. [Photo: dsqq.cn]

　　Culturally creative products from the Palace Museum have caught the limelight of this year's China-Suzhou Creative & Design Cultural Industry Expo, which is held from April 10 to 12.

　　Shan Jixiang, curator of the Palace Museum says the products will not only be cute, but will also meet customers' actual needs.

　　

　　The emperor bookmark, a cute creative product from the Palace Museum. [Photo: dsqq.cn]

　　Shan says products from museums should reflect the characteristics of the museum. They should be exquisitely made to deliver the culture of the museum.

　　

　　[photo：baidu]

　　The Palace Museum has already presented over 6-thousand products with creative designs. And it has launched an app named "The Palace Museum" to bring the museum and ancient culture close to people's life.

　　

　　Shan Jixiang, curator of the Palace Museum, gives a speech at the 4th China-Suzhou Creative & Design Cultural Industry Expo on Friday, April 10, 2015. [Photo: dsqq.cn]

　　Meanwhile, the museum is planning to build a digital community within three years to present the 1.8 million items in its antiques collection online.