Diesel watches are made to last. The engineering, care and dedicated attention that goes into them is among the best in the world, and it shows too. There have been Diesel watches since 1885 when Joseph Diesel, a Bohemian immigrant, founded the company in New york. The company was also the first in the world to be featured in a television commercial, when they paid a mere $9 to the New york television station WNBT in 1941 for their watches to be featured prior to a baseball game. Today they produce a large range of precision watches, noted for their robust but stylish looks, for both men and women. One of the most expensive, and perhaps the most impressive, of the Diesel watches is the Ladies Diesel Diamond watch. This is a large chunky watch, more reminiscent of a man's watch in many respects, but possessing many feminine touches that belie its strong and sturdy appearance. For one thing, it has a total of 24 diamonds set in the case, the dial and the bezel. The hour markers are diamonds, apart from the three, six, nine and twelve marks, case is ringed by a collection of delicate diamonds that cause the whole effect to be one of bright sparkling radiance. Diesel watches are not cheap watches, but one of their less expensive models is the men's Adventurer Diesel watch. This thoroughly modern watch has a look that takes you back to an earlier time that only serves to add to its overall appeal. Its light brown almost peach-looking dial features large serif style numbers in white on its outer part, with a smaller 24-hour dial on the inner part.
