Following the likes of Angelina Jolie, Buzz Aldrin and Bono, three-time World Heavyweight Champion Muhammad Ali is the newest face of the Louis Vuitton Core Values campaign, alongside one of his grandsons. When announced at the end of last week, Vuitton CEO Yves Carcelle said, “”Muhammad Ali is the epitome of an outstanding personality – a true living legend in boxing and far beyond.” The photos were shot by Annie Leibovitz at the boxer’s Phoenix home.Vuitton’s Core Values campaign is intended to show the brand’s classic products used in “real” life and by “real” people, instead of the seasonal bags that are featured alongside models in the company’s traditional ad campaigns. In this case, four-year-old C.J., son of Laila Ali (a champion in her own right), stands tall near his proud grandfather, who has a Louis Vuitton Monogram Canvas Keepall serving as a luxury gym bag at his feet. The ads appear to be just the first element in Ali’s involvement with Louis Vuitton – check out a teaser video with him and Yasiin Bey (who you might know better as Mos Def) after the jump.
It’s rare, perhaps unheard of, that a woman has just one mood in fashion. Even the most ardent devotee of neutrals has an occasional compulsion for a bright color, and even the most formal among us can appreciate a casual look when executed correctly. As a result, our clothing must have many moods, and the iconic Ralph Lauren Ricky Bag just got another one: the Ralph Lauren Soft Ricky Bag rendered in beautiful, pliable calf leather in a rainbow of colors.The original Ricky, as you probably know, is a structured, elegant option that, although quite versatile in its own right, is best suited to a somewhat upscale or professional environment. A beautiful lunch, a trip to see your broker – the Ricky we all know and love lives up to those tasks with aplomb. It’s the kind of bag that you find yourself reaching to on weekdays, but what about weekends? That’s where the Soft Ricky, which is the newest addition to the line, comes in.The Soft Ricky, with its slightly taller dimensions and optional shoulder strap, is ever so slightly more casual. The soft calf leather also provides the bag with just a hint of slouch; it’s as though the original design let its proverbial hair down ever so slightly. It’s still a Ricky,, though, so the details and construction are still impeccable, if ever so slightly more relaxed. That makes it a perfect everyday bag for summer, a season in which you will hopefully be more relaxed as well. Wear it with the long shoulder strap to strike the perfect balance between sophistication and fun, all with the signature American feel of Ralph Lauren.The bag comes in a range of colors both bright and neutral, all of which are available for $2,500 via Ralph Lauren and at Ralph Lauren stores.Ralph Lauren Soft Ricky Bag, Orange$2,500 via Ralph LaurenRalph Lauren Soft Ricky Bag,, Gold$2,500 via Ralph LaurenRalph Lauren Soft Ricky Bag, Purple$2,500 via Ralph LaurenRalph Lauren Soft Ricky Bag, Black$2,500 via Ralph Lauren
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