what kind of brand interest to give them deep inside the emotional
resonance? The points of interest, given that they must be given their
own taste in unemotional label value while increasing self-confidence to
achieve the goal sac desigual promo . The points of interest, must be
done to let people know who she is, her social position, her mainstream
values, her lifestyle; output Lancel's interests - to hell with it, like like. Lancel woman herself.
Woman herself - a clear
concept of group ownership of our target consumer group because of a
better life, they have the innate superiority bones, they think of the
independent self, is a pleasure to live in independence in. Make
yourself happy is an independent life, is herself an independent. They
think really such a 'herself' an independent, is the ability to own them
in a 'woman herself,' the group proud, because only in this way can really enjoy yourself, enjoy life
before desigual outlet. Say they are 'the woman herself,' on behalf of
the women belong to the elite, has a high quality of life. 'Let it go,
like to like' - reflect the values of the independent desigual sac
life inside the target consumer group. They assertive woman herself, not
blind obedience,
with its own independent values of life, according
to their own judgment and values to live, let it go, like to like, on
behalf of which they have their own independent values of life, which
means in any case, as long as I like it vetement desigual , there is
nothing wrong; when they encounter setbacks, when they lost in time,
when they do wrong time. A 'let it go, like to like' you can let
relieved, 'even though doing is not perfect, as long as I like, then I
think that is good,' to give them more power and confidence of living
up! Also means that - they have an independent attitude toward life, they do not follow blindly, they do not buy the most expensive,
