The Relationship between Nike and Knight - Marketing Articles
They all planned to beat Adidas and earn more and more athletes wear the track shoes of the Japanese brand called Tiger shoes which owned excellent but low prices. One kind of low-price shoes are favorite by many people. The famous trademark is excellent and owns optical attractions.
At the final of his study, Knight continued to pursue MBA degree in Stanford University, and Bowerman became a field couch inside the university and designed the sports shoes. Knight finished his study from Stanford University in 1960. At that time, as Knight referred in the report, a great deal of famous or ordinary sport athletes shared a common goal. They desired to defeat Adidas and increase the number with the athletes who could wear the good quality and low price shoes from Japan. After graduation, Knight thought we would look for the opportunity in Japan. On the exhibition locked in Japan, Knight met the sports footwear manufactures of Tiger. He claimed he was a member from the Blue Ribbon Sports Company in U.S. At that time, Tiger desired to find a representative to enter the U.S. market. Therefore, the inexperienced child received the proper of attorney. Knight attended find Bowerman the moment he got the seller. They each took out 500 dollars to build the real Blue Ribbon Sports Company and took over as the only distributor in America of Tigers sports footwear. This was the beginning of "Nike".
At the start Nike's development, they even did not have storages. Knight place the stocks in his father-in-law's basement. He managed financial tissues and Bowerman targeting designing plus they cooperated very well. In fact; he's a correct understanding from the market. His low-cost strategy got a success.
Later, that they had faced the unreasonable demands striking by the Japanese company. So they made their minds to construct their own company. He named it as Nike in line with the Victory God of Greece. The name of Nike inside eyes in the West means lucky, which could be known and understand easily at the same time. They quickly launched the running shoes named "Nike" having a beautiful trademark. Nike's trademark is very particular and plants a deep notion on customers. In addition, a prominent image of strength, speed and vitality from the sports shoes and extra sporting goods could be found on the logo of Nike.
Air Max 2011 was launched this year to earn more shoes market. They looks great and fashionable. The Nike Air Max 2011 is really a strong addition to the Nike family when it comes to being a performance shoe but it's also one attractive looking model.
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