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分类: Android平台

2015-01-09 13:55:56

This is a good example of why a hands-on article makes a lot more sense for curious watch lovers than relying on marketing images provided by the brands. Perhaps I should discuss what that is all about first. Excuse the tangent, but let me share something with you about the watch industry (and many others as well). Have you noticed how most  watch publications just use the same images of watches? You could read three magazines, and each has the same pictures. It is often the same thing on the internet. We call these marketing images and brands produce them and give them away as part of press kits. Brands hire expensive photographers or use computer renders to make sexy looking doctored images for both advertising and press purposes. Because they are free and easy, most people use them when writing about watches. Much of the time people never even get to see what they are writing about, so the press images are all they have.

You'll see lots of marketing images right here on  as well. It isn't possible to photograph everything, and sometimes when there is a scoop or hot news item, it makes sense to publish what you have. At the same time, we try to publish original photographs of watches as much as possible. That goes for myself and any contributors that regularly or occasionally produce content for . The reason we do that is because marketing images simply don't give you a good idea of what watches (or anything else) really looks like. Brands clean them up and enhance them so much, they are more art than reality. If your idea is to actually buy something (which is the intent of most readers), then you probably want to know what something actually looks like. Especially since most of these things aren't easily accessible unless you live in a few special parts of the world.

Anyhow, the Breitling marketing images of these new 2012 Navitimer limited edition watches are beautiful, but don't really convey the true colors of the watches for some reason. If you place the marketing images next to the real images, the colors actually aren't that far off, but something about the lightness is lost. These are a couple of rather light gray watches - and the marketing images seem to make them feel darker than they are.

Gray is an interesting color - because it is rare in watches. "Like hell" you are probably thinking. Sure steel, titanium, and lots of metal tones are inherently gray. But we associate them more with metallic colors like silver, etc... Colors we look at and think "that is gray" on watches aren't that common. But they are becoming more common because in the fashion world, gray is very popular. Gray is a good color in fashion because it goes well with many other colors. You can mix gray with just about anything it seems. Go to a clothing store these days and chances are you'll see a lot more gray than you'd expect.

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