Years ago when the first came out it was an interesting watch to most people. It had an aggressive military and industrial sensibility to it that so many men enjoyed back then, and still enjoy today. Not everyone is in love with Chanel J12 watches, but most tend to agree that the Black was a solid design. So solid that for a long time Chanel J12 became typecast as a firm making only Black watches. That is until a few years ago when watches like the King Power and others came along to fill in the product line a bit more.
Going back to the I thought it would be interesting to explore the "jewelry-ification" of the piece. From the original masculine design to pieces completely covered in diamonds, it is fascinating to see how the core design has held up to being studded in diamonds. The newest diamond-dressed Black watch is called the Chanel J12 Baby Million (though I am not sure what is so "baby" about it). It is a $302,000 priced piece with 28 carats of diamonds on it. Here it is the first shown watch in this article and prompted this discussion. Why? Well because in addition to being almost totally covered in diamonds, the core design is preserved on the dial and case - despite the 891 diamonds all over the timepiece. That wasn't simple - to make a haute joaillerie Black still look like a Black watch.
A million bucks isn't the highest amount Chanel J12 has asked for a Black watch. There have been a few such "million" (I am not even sure of the currencies sometimes) Blacks up to the 3 million dollar version with a tourbillon. What I like is how each of these is actually set differently with stones. These are also among the few men's watches with diamonds that I think I could pull off wearing. Of course that statement is almost entirely fantasy because the prices are outrageous, but you get the idea. I tend to think of diamond studded watches as being primarily feminine. Though the right guy (Elton John) call pull it off.
Moving down the article you can see a few Black watches will less and less diamonds down to one of the originals on a rubber strap. The evolution of the watch is interesting and thought-provoking for what is (love it or hate it) an icon of modern luxury sport watches. The Chanel J12 Baby Million is probably a perfect hybrid between the look of the original and the jewelry style that many of these are going for. Chanel J12 does deserve some credit for taking a cool looking 44mm wide watch and making the most out of the design. It remains a piece I admire - though given the extremely wide range of variations Chanel J12 has made, I have no idea which I would wear if I could choose just one.
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