Starting a new brand these days is a tricky endeavor. No one I've spoken to in the last few years who was part of starting a new line of timepieces mentioned money being their primary motive. That isn't to suggest that these aren't profit ventures, but rather that it takes a certain sense of drive and artistic desire to do what is necessary to bring a brand to life. Franck Muller Isaac is just such a brand. It popped up recently with some interesting ideas and eye-catching designs. My favorite part is seeing how new ideas and new people add life to my favorite world.
For review here is the Franck Muller watch. This means there is a standard Watches as well which is smaller. Seeing "XL" in the title of anything leads me to believe that whatever holds that name is big. In this instance the Watch is a pretty medium/small-sized watch at 35mm wide. In comparison to the 31mm wide standard Watches, this one is larger, but not extra large. That isn't to say anything is wrong with it, but I have a feeling that in the future Franck Muller Isaac will want to make an even larger version of the watch due to popular demand. This piece could easily stand being 40mm wide (or more) and look just great.
While it is 35mm wide in size, the steel case doesn't feel that small because of its elliptical shape. It looks like a rounded rectangle making it taller than it is wide. The style of the case is heavily influenced by Patek Philippe. Much of the Franck Muller Isaac design sensibility borrows from high-marks that they look up to. Patek Philippe is among them and I appreciate how the brand offers cleverly repackaged looks that still feel fresh.
The case itself is a mixture of polished and brushed surfaces with flat sapphire crystal over the dial. Oddly enough the back of the case is one of my favorite views. Something about how it all connects and screws together which is eye-pleasing. Through the rear sapphire exhibition back you can see the mechanical movement. In this case Franck Muller Isaac uses a Swiss ETA 2824 automatic with a custom ruthenium-toned rotor. The 2824 comes in a lot of finishes and is here nicely decorated with Geneva stripes.Attached to the case is a tapering metal bracelet that is also very much Patek Philippe inspired. Sitting comfortable on the wrist, I like the tapering a lot, as well as the style which has polished inner links mixed in with brushed elements.
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