涂料企业如何让互联网发挥最大的效用 传统销售模式现“短板”MicrosoftInternetExplorer402DocumentNotSpecified7.8Web0
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涂料企业如何让互联网发挥最大的效用
传统销售模式现“短板”
涂料行业的传统销售模式通常是有了产品后打广告宣传、进卖场等渠道销售产品,这种模式在电商和移动互联网的冲击下走得很艰难,效率也不够高:涂料企业需支付20-30%的进场费;1-2个月的回款期,周转速度慢;只销售了产品,没有沉淀用户;不知道用户对产品的意见反馈,无法打造极致的产品;
粉丝经济满足用户需求
移动互联网下的粉丝模式,以满足粉丝需求和痛点为核心生产产品。粉丝经济模式的特征:直接在客户端上征集订单,广告费用和流量费用成本低;提前收款,没有欠款;销售产品的同时积累了用户;用户对产品反馈的建议快速采用,用户既有归属感又帮助企业完善了产品。
涂料企业升级用户体验
对比一下来看,粉丝经济比传统零售的效率要高、费用更低,并且企业可与用户直接交往,让用户参与产品的完善,在培养用户情感的同时也有利于打造符合用户需求的产品。涂料企业同样可以学会引入粉丝经济,通过更优的极致产品体验,将用户发展为企业的粉丝,利用移动互联网实现口碑的快速传播。
移动互联网时代的核心是以人为核心,粉丝经济就是秉承了这一理念,以用户需求为导向,开发出满足消费者痛点的产品。现在市面上基于功能层面的产品泛滥,真正解决用户体验和情感层面的少之又少。涂料企业要生产出具备体验和情感的极致产品,核心是要读懂自己所服务的用户。涂料企业要知道自己为哪些主要用户服务,这些用户的需求和痛点是什么,如何解决这些需求与痛点才是衡量产品好与坏的标准。
总而言之,在当下激烈的市场竞争中,涂料企业只有打造最好的用户体验才能吸引消费者的注意,才能创造更多的“回头客”。
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