sac a bandouliére longchamp

In the luxury goods industry, such as the Louis Vuitton brand by slowing the retail store opening speed, price and other ways to achieve growth, and such Longchamp brand chose the opposite way greatly increase the shop, to maintain acceptable price succeeded in the competition.

In the luxury goods industry, such as the Louis Vuitton brand by slowing the retail store opening speed, price and other ways to achieve growth, and such Longchamp brand chose the opposite way greatly increase the shop, to maintain acceptable price succeeded in the competition. Longchamp just last month in London opened its largest boutique located in Europe, sales rose 16% in 2012 to 454000000 euros, it is the good performance of LVMH group 14% and 10% increase in luxury industry.

Longchamp brand CEO Jean Cassegrain said: "the performance is not magic, this and we offer value for money concept is inseparable." Jean Cassegrain Longchamp this year predicted the amount of income growth rate may not be able to reach 10%, but compared with the value of Bain&Co to predict or about 2 times. The Longchamp brand in London Regent Street boutique goods is very complete, the inside also has two small shops, variety of goods, supply include clothing and shoes, next, the brand will be in Rome, St Paul, Tel Aviv, Abu Zabi, to open a store, next year will be stationed in Munich and Barcelona market.

In the past 3 years, the Longchamp brand in the amount of income to achieve a staggering 75% growth rate, is the field of luxury goods is generally two times the growth rate, and the consistent value for money and brand positioning are inseparable. Longchamp leather bag in the price of 250-800 euros, but Louis Vuitton of the same type package price reached euro 1000-3000.