“I've sent my resume to over 150 companies but I'm not getting any bites,” complained a job hunter. “How many more jobs should I apply to in order to generate some interest?”
Imagine getting this call: “Hi Joe.This is Jane from ABC Corp. I'm responding to the resume you submitted to us.Thanks so much for your interest. Can you tell me why this job appeals to you?”
Gulp. Joe's chances could be doomed from the get-go if he can't quickly summon to mind a better answer than: “Well… I applied to lots of jobs. Remind me which company you're calling from, and tell me about the job. Then I'll be able to explain it to you.”
Already, Joe has blown his chance to show that he actually cares about this particular opportunity. Worse, he cemented in the mind of the interviewer that he is submitting frivolous applications out of desperation and likely isn't a serious candidate。
乔实际上很看重这一机会，但这样回答，这个机会就浪费掉了。更糟的是，他留给面试官的印象是他由于绝望才随便提交申请的，他可能不是一个严谨的候选人。
If you want to make a hit, then take the time to understand the basics of your target companies' employment brand. Be prepared to tap into their carefully crafted reputation from your first conversation and all the way through the hiring process。
Here are five possible answers to the“why work here” question. Pick and choose from them, and expand with the facts of your particular situation. Thereby, you can demonstrate that you've done your research, your interest is real and your candidacy makes sense:
1. “I've known several colleagues over the years that have worked at your company, and they have all said great things.”
1.“我认识几个在你公司工作几年的人员，他们都觉得这里好。”
2. “I was excited to see on your website that you feature employees talking about how great it is to work for your company. These days so many people seem to hate where they work for one reason or another. It's wonderful to see that your employees are proud to talk about how much they love their jobs.”
3. “Your company's Facebook page is really engaging. I love how you [fill in the blank].”
3. “你公司的Facebook页面真是迷人。我喜欢你们的_______.”
4. “I'm connected on LinkedIn to many people who work at your company. When I reviewed their profiles, I saw that we all shared some things in common. [You might reference similar accomplishments, prior employers, colleges, etc.] It struck me that this is the kind of place where I can fit in and excel, so I was thrilled to see you have this opening.”
5. “Your company is known for making great products that help people do X. But on top of that, I know of your company's leadership role in our community through your support of X, Y and Z events or causes. Your products and philanthropy show you to be a company that cares about both the bottom line and giving back to society.”
