Key Accountabilities: In consultation with VP Special Events and other Marketing partners, develops strategies for local events in support of national strategies, new product launches, celebrity partnerships and other key merchandise initiatives. Leads development of event proposals, budgets and execution strategies for pre determined Family of Business company wide and communicate to other regional teams. Men Leads team to identify
, develop and execute locally driven events to help drive sales and promote the Macy Brand image within the local community. Supports regional stores with Macy events and marketing initiatives. Manages and leads regional Special Events team and ensures proper development, communication and execution of all events. Develops team through training, support, feedback and recapping of events. Ensures team does outreach to local vendor and 3rd party partners to offset cost and to collect income. Leads team in developing and maintaining relationships with all store teams, vendors
, sponsors, internal clients and community partners to form partnerships that enhance events. Leads team in investigating creative
, relevant and unique event ideas; has the pulse on current events, pop culture and new ideas. Manages regional budget to plan. Ensures team properly manages budgets, including writing purchase orders, tracking expenses, following up with vendors, and compiling seasonal forecasts. Attends
, evaluates and communicates information on competitive events.
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