Title:Senior SEO Strategist
ID:JREQ017161
Description
Primary Objective(s)
We are seeking an online marketing professional to join our marketing team. This Senior SEO Strategist will be responsible for optimizing our Web sites to make them more search-engine-friendly, thus elevating our positions in search results. This will help us improve the volume and quality of traffic to FindLaw.com from natural search referrals.
Division/Group/Role
FindLaw, a Thomson Reuters business, is the world’s leading provider of online legal information and Internet marketing solutions for law firms. FindLaw has grown significantly since its establishment in 1995, now employing more than 1,000 talented people with global operations in the United States, India and the United Kingdom.
FindLaw’s effective and innovative Internet marketing solutions include award-winning websites, custom video, online attorney profiles, social media solutions, search engine marketing and online advertising to help attorneys grow their business by connecting them with people who need their expertise. FindLaw also owns and operates FindLaw.com, the number one destination for consumers with legal needs with more than six million visits each month and home to the largest online legal directory of lawyers. As a trusted source, consumers turn to FindLaw.com to learn about a legal topic, solve a legal problem or find a lawyer.
FindLaw fosters a dynamic and customer-centric work culture that thrives on innovation and collaboration. With a distinct focus on attracting and retaining the best talent, the business strives to create an environment that encourages ongoing career development and learning opportunities for employees. As a result, FindLaw boasts the industry’s largest team of online experts, from content editors, Web designers, writers, engineers, SEO strategists to a national network of sales consultants who are committed to delivering excellence for its customers.
Key Responsibilities
- Work closely with another Senior SEO Strategist to manage day-to-day aspects of our SEO program:
- Keyword research and competitive benchmarking
- Develop and document detailed website recommendations
- Work with content and creative teams to execute recommendations
- Measure and report on business impact (ROI)
- Work cross-functionally to align SEO goals with Marketing, Product and Technology strategy
- Continue to refine SEO strategy for FindLaw.com
- Continuous analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagement
- Track, report, and analyze SEO performance on a weekly basis
- Contribute to website strategy by translating qualitative or anecdotal data into recommendations and tactics for revising the strategy where appropriate
- Collaborate with our PPC Team to help create, optimize, measure and analyze our online marketing campaigns. You will assist other marketing managers and engineers to launch successful paid-search campaignsWe are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
Qualifications
Qualifications, Experience, Knowledge and Skills
- BA/BS degree
- 5+ years of work experience in Search Engine Optimization
- 1+ years PPC/SEM optimization experience for Google, Yahoo or Bing accounts, a plus
- Expert level understanding of SEO, and proven ability to remain current in this rapidly shifting field.
- Thorough understanding of Social Media’s SEO features such as rel=author, and other Google+ SEO opportunities
- Experience implementing Social Media campaigns on Facebook, Google+, and Twitter, a huge plus
- Deep understanding web technologies
- Experience working with WordPress, Plug-ins, WordPress Themes, a plus
- Proven ability to deliver valuable business insights based on multiple data sources available in the organization and search traffic tools
- Experience working with, inspiring and influencing cross-functional teams
- Works well independently on assigned tasks, as well as team at large
- Ability to plan, organize and establish priorities with significant analytical, logical and strategic thinking skills.Ideal Candidate:
- The ideal individual must have proven ability to achieve results against set objectives in a fast moving, dynamic environment
- Able to start optimizing the first day on the job without breaking a sweat
- Self-motivated and self-directed; however, must have demonstrated ability to work well with people
- Someone who doesn't take him or herself too seriously
- Strong communication and team-oriented; comfortable interacting with senior managers and engineers
- Someone who loves talking about SEO, Social Media, CTR, ROI, Analytics, PPC (doesn't have to be in that order)
- Experience working with the legal industry
- Familiarity with Omniture SiteCatalyst and Google Analytics software a plus, but not necessary
- Experience working with of popular CMS such as Drupal or Adobe CQ5, a plus
- Team player. Good sense of humor, always a plusAt Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit careers.thomsonreuters.com.
More information about Thomson Reuters can be found on thomsonreuters.com.
According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the 2014 fiscal year (October 1, 2013-September 30, 2014).
Job: Marketing & Communications Family Group
Primary Location: Sunnyvale, CA, US
Other Locations:
Organization: L SLF&C FindLaw
Schedule: Full-time
Education Level: Bachelor's Degree (±16 years)
Job Type: Standard
Shift: Day Job
Travel: Yes, 10 % of the Time
Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto
Job Segments: Strategist, Social Media, Research, Marketing Communications, Communications, Strategy, Marketing
