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SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as , and have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with .

Start With A Movie About SEO!

New to SEO? Why not take three minutes and watch our video introduction to search engine?optimization? It’ll quickly cover the basics:

Search Engine Land worked with ?to produce the video, and they have many more great explainer videos like this in the?, so check that out!

More SEO Advice For Newbies

For more basic but also in-depth advice, our?, shown below, introduces you to all the key concepts you need to know:

You can click on the table to view a larger version of it. You can??to print for easy reference!

Search Engine Land’s Guide To SEO

As a companion to the table, explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing them.

You can view a condensed version of the SEO Table explained in a quick presentation format here:

Links to the entire guide are shown below (start at the beginning, and each page will take you to the next):

More SEO Guides & Books

Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it . Also well worth checking out is Moz’s “Beginner’s Guide To SEO,” which you’ll find , and the from Small Business Search Marketing. There are also a variety of print books you might consider. Here’s our review of some newer books: .

Search Engine Land Expert Columns & Daily SEO News

Search Engine Land has a variety of columns?from expert contributors that cover SEO issues mainly from an in-the-trenches perspective. ?Browse the for the most recent SEO news stories and expert columns, or sign up to .

The??is an area within Search Engine Land that provides a collection of all stories we’ve written on the topic of SEO. We also have sub-categories, including:

Also see our related category and these sub-categories:

In addition to covering SEO generally, Search Engine Land also has search engine optimization areas specifically for each of the major search engines:

Also within our library is the??section, which is devoted to practical tips and tactics about search engine optimization. Don’t forget to subscribe to our free??newsletter! SearchCap provides a recap of all the day’s SEO-related news from sources all over the Web.