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But by the time he was shrugging of  the boos of the Maracan? crowd, Blatter was again looking younger than his years. Fifa's communications division followed a specific plan to keep Blatter out of the limelight in Brazil, not easy for a man who is drawn to a photo opportunity like a moth to a flame. That meant keeping public utterances to a minimum and, where possible, avoiding appearing on camera in the stadiums in the knowledge that any fleeting glimpse would provoke a chorus of boos. Blatter's demeanour was that of a man both relieved the tournament had been a success and desperate to get away from a country that had become just one major headache among many over the past four years.

Brazil's rambunctious media and public, not to mention a political class unafraid to challenge Fifa even while infected with its own corruption issues, made the marriage an uneasy one. Jér? me Valcke, the Fifa secretary general charged with the task of delivering first a World Cup in South Africa and then one in Brazil, must now turn east for the third World Cup in a row targeted at a developing economy. It might suit Blatter's sense of destiny to conquer new lands, and it makes some commercial sense in terms of opening up new markets, but the logistics are challenging. The endless cycle of new stadiums, new roads, new railways, new infrastructure might give the hosts a much-disputed Keynesian rationale for spending money on a World Cup. Not to mention the opportunity for more people to make a cut.

But it also means more to potentially go wrong. Dealings with Putin's Russia are likely to be straightforward in comparison to Brazil for obvious reasons there are unlikely to be mass street protests. All that will suit Fifa just fine, even if handing the World Cup to regimes where free speech and a free press are not exactly welcomed raises its own issues. "I will say something which is crazy, but less democracy is sometimes better for organising a World Cup, " said Valcke in a revealing aside last year that says much about Fifa's priorities. It is fair to surmise that Fifa won't be losing too much sleep about how Russia's anti-gay laws and robust stance on suppressing protest will fit  with its "handshake for peace" and anti-discrimination rhetoric.