分类： 信息化
2014-05-26 10:57:14
factory under the guidance of the brand positioning strategy, all integrated marketing mix to find focus, factory completely eliminate the arbitrary nature of marketing investment, make money not diffuse natural wastage, but turned again and efficient investment thus accumulate promotion expenses, the cumulative effect of brand equity, after accumulated to a certain extent, this area will become a strong brand, factory will eventually be able to return on brand equity.
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