omega replica replica breitling bentley’s goal is to drastically reduce its sale of quartz movement based watches in favor of mechanical ones — many of which
replica U-Boat plans to produce themselves. For these products to do as well, they require a more mainstream adoption of the value proposition of a well-made mechanical movement versus a quartz one.
Their plans for market development are interesting, too. In terms of the US, Omega sees itself supplementing traditional third-party retailers with more Omega boutique stores. With an already existing location in New York City, Omega’s CEO hints at plans to open many, many more. We also speak candidly about the recent legal suit that went to the US Supreme Court. The Omega v. Costco case ended up there and resulted in a narrow victory for Omega — who wanted legal protection from forms of gray market product availability in stores. This systemic approach to addressing a business is sophisticated and very unlike even other large watch brands. With the support of the Swatch Group, Omega is not just a watch maker but an advocate for the high-end watch industry.
It is easy to fall in love with Omega’s products — many have. Brands such as this make my job easier because when I write about them I don’t need to explain to people who they are. Omega already has a name for itself, it is simply my job to inform people about what they are up to. Product has never been better and, even with a strict focus on their own movements and mechanical pieces over all, Omega never forgets its more seasoned fans. For example, their CEO hints at a new “quartz based aviator watch” that will come later this year. This can only refer to the famous X-33 that contained a Superquartz movement and featured a lot of functions. Now a collector’s piece, Omega will revisit this product as there is a strong niche demand for it.
Call me impressed as I make my return trip from Capri. Even though the island is nice enough to be highly distracting, I am convinced that Omega is serious about its product and dedication to opening more communication with the consumer. If you haven’t looked at what Omega has been selling for a few years, wait until early fall (when many of these new products will more available) then go check out your local dealer. Now I have to revisit the plan of how to get some for myself.
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