2014年(381)
分类: 信息化
2014-05-15 18:34:56
brand positioning means enterprises to establish a unique image is different from the competition, giving consumers impressed. In the past, market competition, product competition occupy a dominant position, through quality products to attract consumers, and thus win the competition. In the contemporary brand competition has replaced the dominant position of competing products become the focus of market competition, the appropriate brand positioning in favor of stands out in the competitive market and gain a competitive advantage.
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