2014年(381)
分类: 信息化
2014-05-15 18:33:33
is brand value to give businesses and consumers through interaction with both consumers generate more benefits characterization. In this sense, the main driver of strategic brand management is the interaction and consumers, because the core of brand management is to meet the needs of consumers through brand strategy implementation, improve consumers' products perception and experience value, thereby increasing brand influence and brand equity.
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