2014年(381)
分类: 信息化
2014-05-08 17:29:28
Brand competitiveness is the outward manifestation of core competitiveness of enterprises, there is an irreplaceable differentiation capacity, is the unique ability of the enterprise is not easy and even competitors can not imitate; has so can be sustained profitable enterprise ability to obtain excess profits of more brand premium; strong brand competitive, have a higher perceived quality, corporate brand products sell higher price than competitors, grab super profits, which is the brand's premium function.
Source: