分类： 信息化
2014-05-21 17:09:28
brand's core values of refinement, will need to conduct a comprehensive scientific research and diagnostic brand fully study the market environment, industry characteristics, target consumer groups, competitors and business itself, the strategic decisions for the brand provide detailed, accurate information-oriented, and on this basis, refining highly differentiated, clear, clear, easy to perceive, inclusive, and consumers can touch the inner world of the brand's core values infection, once the core values identified in the communication process, it runs through the entire companies in all business activities.
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