分类： 信息化
2014-05-20 17:20:56
enterprise business unit strategy, known as competitive strategy or general strategy, the business unit management to develop. Business unit under the guidance of head office or the company's overall strategy for achieving development goals Company, are engaged in - the longterm operation of a business plan and strategy development made - global brand network. Functional strategies, also called functional policy, means to ensure the realization of overall corporate strategy and business unit strategy, using a variety of specialized functions, to enable enterprises to carry out business activities more effectively meet the needs of internal and external environment of the long-term plan developed and strategy.
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