分类: 信息化
2014-05-16 16:58:51
implementing of brand strategy can enhance brand equity without increasing advertising costs of marketing premise. Such as packaging design, color, to reflect the core values, need more effort in the design, the design fee increase is almost negligible, but the bulk of the printing costs are not increased; advertising strategy and creative simply embody the core values, production costs may rise also likely to decline, the bulk of the cost of advertising is media, media costs can be implemented with no amount of brand strategy under the same circumstances, but the advertising effect is more obvious. Such can develop better.
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