brand new collaboration with New Balance

Initiation ceremonies are common in South Africa, where youths partake in various activities as a rite of passage into adulthood, usually over the course of three weeks. Some 30,000 youths signed up for initiation this year.

In addition to being circumcised, the boys and young men are put through a series of survival tests which sometimes include exposure to South Africa's chilly winter conditions with skimpy clothing. Their faces are painted with red clay and they also are given herbal concoctions to drink.

Nelson Mandela, the first democratically elected president of South Africa, described the experience in his autobiography as "a kind of spiritual preparation for the trials of manhood."

Hlathi said that all the deaths occurred at governmentregistered initiation sites where medical practitioners usually are present. The government became involved to prevent such unnecessary deaths.

Mathibela Mokoena, chairman of the House of Traditional Leaders in Mpumalanga, says the Department of Health was alerted before the initiation ceremonies began, but only showed up after the first few deaths were reported. He said the department has now agreed to have officials present for the remainder of the ceremony.

Popo Maja, head of communications at the Health Dpartment, said: "We would want to find out why they were done without the supervision of medical personnel.

The deaths are the highest recorded in Mpumalanga, surpassing the previous highest toll of eight some years ago, Mokoena said. He said early investigation by the House of Traditional Leaders showed some schools were negligent, leaving the youths in the care of young men instead of experienced adults.

Mokoena said some of the initiates were not in ideal health when they enrolled. He said new legislation is being introduced outlining procedures to be followed, and including a punishment of a life ban for those found negligent.

The suspected causes of the deaths were not released pending the results of postmortems. Most deaths in the past have been caused by infection and loss of blood after circumcision.

Government spokeswoman Phumla Williams said the government is sending condolences to the families and urged creation of "better and safe initiation schools that will ensure the safe passage of young initiates to manhood and prevent the unfortunate loss of lives."

25M over toning shoe claims

PORTLAND, Ore. Reebok will need to tone down advertising for its shoes that claim to reshape your backside.

The athletic shoe and clothing company will pay $25 million in customer refunds to settle charges by the Federal Trade Commission that it falsely advertised that its "toning" shoes could measurably strengthen the muscles in the legs, thighs and buttocks. As part of the settlement, Reebok also is barred from making some of these claims without scientific evidence.

"Settling does not mean we agree with the FTC's allegations," Dan Sarro, a Reebok spokesman, said in a statement Wednesday. "We do not. We have received overwhelmingly enthusiastic feedback from thousands of EasyTone customers."

It's the latest controversy surrounding socalled toning shoes, which are designed with a rounded or otherwise unstable sole. Shoemakers say the shoes force wearers to use more muscle to maintain balance and consumers clamored for them, turning toning shoes into a $1.1 billion market in just a few years. Companies such as Reebok, New Balance and Skechers have faced lawsuits over their advertising claims. But the FTC settlement, announced Wednesday, is the first time the government has stepped in.

Reebok International Ltd. makes a range of toning products,, including its RunTone running shoes, EasyTone walking shoes and flip flops and some clothing. The company, which is owned by Adidas AG, said that its toning shoes were one of its most popular product launches ever when they debuted in 2009. The company marketed them heavily with ads featuring women in short shorts and with shapely bottoms; one ad even said the shoes would "make your boobs jealous".

The FTC took issue with Reebok's ads that claimed its EasyTone footwear had been proven to lead to 28 percent more strength and tone in the buttock muscles and 11 percent more strength and tone in hamstring and calf muscles than regular walking shoes. The FTC said it could not disclose if it was pursuing similar actions against other shoe makers.