michael kors deutschland With consumer confidence rebounding, shopping malls

With consumer confidence rebounding, shopping malls and retailers are eyeing the festival season with gusto, hoping to attract maximum footfalls and thereby rake in the moolah through a combination of innovative marketing schemes and themes. While mall owners have increased their marketing spend on new initiatives and themes for shoppers, retailers are showering their customers with several bumper schemes across product categories with attractive prices and exciting festive packs being the cornerstone of their marketing strategies. City based Korum mall, a part of realty developer Kalpataru Constructions, has come out with innovative ideas to celebrate Navratri and Diwali with its customers and is expecting at least 10 lakh footfalls by the end of the festive season (Christmas New Year) as against six lakh last year. "We are expecting about 10 lakh footfalls this festival season. We are celebrating the 'festival of festivals' with our customers and have lined up different themes such as a festival of music, festival of dance and festival of food, etc, for the ten days during Navaratri," Korum Mall's Centre Manager, Dev Jyotula, told PTI here. The mall is also expecting a 30 per cent growth in its revenue this year as shoppers seem willing to lighten their wallets after the revival in the economy. "Consumers are back. They are now ready to spend and splurging not only on comfort goods but also luxury products from shoes to cars. This time we are organising a BMW expo at our mall. The challenge is to attract people to the malls. For this, we have dedicated an entire team to organise a different show every day," he said. The same upbeat mood is visible in malls such as Inorbit, Nirmal Lifestyle, Oberoi and others across the metropolis. Why we can't stop shopping India's largest retailer in terms of revenue and network, the Future Group, is also doing its bit to boost sales this festival through its 'Khao Pio Mela'. "Food is a big category during Diwali. We have launched the Khao Pio Mela campaign across all our retail formats. We expect an around 40 50 per cent growth this season through this as against last year. After all, festival is all about eating and gifting and we want to actively engage with our customers this season," Future Group's Head (Private Brands), Devendra Chawla, said. He, however, refused to divulge details on the company's marketing spend. Future Group, that runs chains such as Pantaloon, Big Bazaar, Food Bazaar, Adhaar and KB's, has two major food brands Tasty Treat and Fresh and Pure which contribute 70 per cent to the total sales of its private brands. Wal Mart shops for Miley Cyrus "Ghee consumption increases during festivals and we are also looking at launching a big promotional campaign this season. Currently, Fresh and Pure has a 40 per cent market share and we expect a good growth in this segment also," he said.