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2014-03-13 15:50:36

Luxury brands manufactured in China fear that they will refuse to be considered cheap or fake Chinese luxury brand Chinese-made low-cost manufacturing capabilities and is increasingly being recognized. Zhejiang six manufacturers have interviewed said that as long fake international big, exquisite workmanship, imitation goods exactly like the real thing, the brand will come to negotiate the acquisition, eventually became the brand authorized manufacturers in China. Global Luxury Report also predicts that by 2009, 60 international luxury brands will have their own production lines in China, and the implementation of brand licensing rumors about luxury brands to set up factories in the country intensified in recent years, including Armani, Chanel, etc. have been implicated. In contrast, BURBERRY, COACH open factories in China producing direct approach becomes more. Not considered to be Made in China As for speculation in Chinese factories, luxury brands are almost all negative attitude. Executive General Manager of Montblanc International husband pretty sure Han Wu told reporters: Montblanc never intend to set up factories in China. Louis Vuitton (China) Sales Company spokesman also said Zhuang Jie, the company production line in China and no, it did not consider setting up their own production lines in China, and no license to any manufacturer in China. Origin is a core part of the value of For counterparts in domestic factories, Wu Han husband bluntly pointed out: BURBERRY and COACH can at best be called fashion goods, and never be called a luxury, he explained, processing and manufacturing in China is fully capable to produce sophisticated goods , but it is not a luxury. Value stems from the cultural heritage of luxury, while the vast majority of the world's luxury brands have their origins in Europe, if the production and processing of land left in Europe, it means that cultural gap, will be lost as the core of luxury value. Just hold the world's limited edition exhibition in Beijing distributor in France LALIQUE Brand Beijing Jia Qi Cheng told reporters, if you can not guarantee 100 originating in France, LALIQUE Crystal can not get the world's top collectors sought after. Made in China is considered a symbol of cheap Global Luxury Report Chinese version of the executive publisher Ouyang Kun told reporters, according to their statistics, there are 86 Chinese consumers because of the luxury brands marked with the words madeinchina rather unwilling to continue to buy, who recognize the current situation is set up production plants in China, who will be kicked out of the luxuries of this circle. Ouyang Kun told reporters, in the environment of world trade, Made in China is considered a symbol of cheap or fake, which I hope many luxury brands worth increased year by year philosophy is completely contrary. (Beijing Morning Post)
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