Slowdown in the high-end luxury watch consumer mid-market force

Slowdown in the high-end luxury watch consumer mid-market force July 7, with simple, modern aesthetic, the famous Swiss watch brand Movado, Movado held Sai Leina series watch the listing ceremony in Chongqing, vivid interpretation of the brand's unique personality and style, interpretation of the brand essence . Movado, president, Asia Pacific and Greater China, the spokesperson Sun Li Peng Jianjia together unveiled the latest watch. Although the weather was hot that day, but still set a good sales performance. Industry insiders believe that Movado Sai Leina series price from 7,000 yuan, the price in line with the current level of consumption of the Chinese public, and the endorsement by the Sun Li, popularity is climbing, sales naturally not a big problem. This is also a reflection of the decline in China's luxury market although obvious, but there is still potential to be tapped, the price of the brand strategy and positioning in the Chinese market, a key consideration Looking at the watch market, mostly high-end table in the sales this year The results are more or less fell. According to Sohu reported, luxury Rolex China vane revealed a Chinese partner, last year the Rolex store sold out of stock in his company, in short supply, but this year's sales are 1-4 month downward trend, until recently a little rise, however, the reporter learned that, in mid-table market has maintained a good momentum this year, according to Renhe Spring Department Store watch and jewelery responsible Bai Yun said the Chengdu region in the first half of high-end brands such as Piaget, Omega and so increase the relative place in previous years slow, but in the end the brand is steadily rising. Yuhong Zhang, deputy general manager of Chengdu Hendry said to Movado watches represented in the end there is still good growth trend in the first half with sales growth of nearly 16%. Peng Jianjia admits: In recent years, China's wages have monetary value and price changes, which include all brands including Movado is a challenge, so we will have to adjust the product pricing to deal with this condition, although Peng Jianjia said this is just an attempt, but it is easy to see Movado has been seeking potential buyers, trying to tap a wider market hired local spokesperson expanding Chinese market influence We have also been questioned, but the fact that, since the artist Betty Sun as a spokesperson, the sales situation in China, we have a very significant growth, which is a growing brand in a very effective tool that can quickly improve visibility. Peng Jianjia told reporters. The growing understanding of the Chinese market, the French people, the impact on Sun Li is a very recognized brand brings According to reports, once, Movado artist Karen hired as a spokesperson, when many customers buy is directed at her table away , but after the expiry of Movado did not continue to sign Chinese spokesmen, so brand sales in the Chinese market into a period of downturn. Thus, the brand decided to re-sign Chinese artist spokesperson for the product in order to boost sales in the Chinese market. And Movado also signed a new Chinese ambassador Raymond Weil Swiss watch there, they had just the director, actor Jiang Wen into their brand family. A brand of anonymity said that Jiang's endorsement for marketing has played a certain role, although there is no rapid increases in sales, but more people know Raymond Weil by Jiang Wen. Currently, the top two in the Chinese market, sales of Omega and Longines watch brand has several Chinese endorser, but has never signed with the Chinese star GUCCI also announced some time ago and Chinese actress Li Bingbing endorsement contract some products. Many already have a high profile international brands, although the surface is not claiming any Chinese star sign, but actually in a variety of activities will be invited to China as a guest star. Zhou Xun and Chanel, Gong Li and LV, Tony Leung and Cartier etc. in people's minds has almost become a fixed template. Must say this is one of the magic of these brands in the Chinese market, long-lasting.