Specificity is the sinking of the biggest challenges

Specificity is the sinking of the biggest challenges We are very innovative and modern company, but technological aspects involved Tank watch also comply with the history and heritage If you go to open new stores in the local shop can not find the quality is high enough, we will choose not to open or to wait until all conditions are met Creative brand in a major crisis, the Great Depression are still people continue to buy, as long as we maintain their creativity, we increased the purchase rate Has gone through 160 years of Cartier (Cartier) is still Never Stop (never-ending) spirit to motivate yourself, is no exception in the Chinese market. Enter the Chinese market for nearly 20 years, Cartier has opened 40 stores. We will continue to open new stores, and in the future we will be more emphasis on the simultaneous launch of new products and other markets in China. Cartier President and CEO Bernard Fornas (Bernard Fornas) in the First Financial Daily When interview that rather bold leadership the target firm and clear: business model Cartier is to in every region around the world have achieved the status of leader. Although the Chinese market preconceived Cartier has been ahead of other luxury brands, but In the market, the process of sinking, Bernard also bluntly said: Specificity is the biggest challenge. Sinking challenges: Specificity Daily: luxury brands on the historical heritage is very important, but it also into the future. After a lapse of ten years Cartier Tank watch series launched new products, the ability to combine Tank watch to talk about the history of the past century interpretation of how luxury brands grafted history and future of the bridge? Bernard: You know, as a business in many ways have to balance, say a company has only become bigger and stronger but also in the development of a selective, while also balancing on tradition and innovation, but also To achieve a balance between developed and developing countries in tradition and innovation we can say is very innovative and modern company, but the workmanship example Tank watches are also very involved in our daily compliance history and heritage: Cartier enter the Chinese market for nearly 20 years, during which the market has undergone tremendous changes, how the current Chinese market occupies a strategic position in the global marketplace Cartier? What strategic focus has preconceived advantage in the Chinese market next phase of Cartier is? Bernard: Like other parts of China as very important to us. Business model is to Cartier in every region around the world have achieved the status of leaders. Now Europe, Middle East, Japan, Southeast Asia and China have reached such a leadership position we already have 40 stores in China in the future we will continue to open new stores in comparison with the potential of the city, especially now choose to have the potential City open three, but the store area will increase. Also in the marketing aspect of our future will be more emphasis on launch new simultaneity in China, because the Chinese market for us and Europe, the Japanese market as very important Daily: After the success of reclamation tier cities market, luxury brands are successively developed second and third line market, Cartier is also true that in this process you can feel what the biggest problem is? Bernard: I think the biggest challenge in this regard is the need to find with sufficient specificity, generally difficult to find an upscale place to open this shop. Our store is very high quality, if high enough quality not found in local stores to open new stores, we will choose not to open or re-open until all conditions are met always take precautions when Daily: Cartier to achieve leadership in every region of the world, but now from a global perspective, growing economic uncertainty, uncertainty or will continue in the future, Cartier how to face economic uncertainty ? Bernard: Cartier has 160 years of history, in the past experienced global world wars, the Great Depression, the Revolution, and so on. We are out of the world war, it will become bigger and more powerful these crises since the Great Depression. So internally we always do a rainy day job is in relatively good times will think about how to face bad times despite the world economic crisis in the face of these when businesses will be affected, but we strive to be a good economy When growing faster than others, when the recession decline more slowly than others, which requires us always to do the daily work of a rainy day: now Europe's economic downturn in consumer behavior have an impact on local, what do you think like most luxury brands continue to be successful in a crisis? Bernard: Now Europe is still a lot of people to buy luxury goods, in fact, are some of the most successful brand creative. Creative brand in a major crisis, the Great Depression are still people continue to buy, as long as we maintain their creativity, we are increasing the daily purchase rate: Remove outside China, Cartier what the future will focus on the development of emerging markets? Bernard: It should be said that India and Brazil are more potential in emerging markets. Cartier is currently in the market in these two countries is still relatively small, these two countries before taxes levied on luxury items are very heavy. But Cartier in both countries there are shops in the future will be the focus of development.