Operating a temperament
Achievement of a luxury brand, often not only the product itself, but its history, stories and humanities connotation, store design space, and therefore as a mirror, a reflection of the considerable inherent sense of the brand. Elegance from Paris, and now stood in the streets of Tianjin, as one of the most charming French brand, Hermes store in Tianjin inherit its usual brand thinking, elegant and stylish is injected into the space, an inherent rhythm, and convey temperament, business culture is designed to prime the law in Tianjin Tianjin Hermes store Isetan shopping center, an area of ??165 square meters, interior designed by Lina. Dumai French RDAI leading interior architectural design firm responsible for the completion. Both countries to adapt to a different culture, but also to retain the unique style of the brand Hermes, so the world of harmony and unity among the different stores, interior architectural design firm is RDAI design purposes, it is precisely this point, make this shop a Tianjin If all Hermes stores like quiet, pure, delicate, but also no shortage of innovative elements of the new store has two facades: an internal-oriented shopping center, and the other facing the street. In shop windows facing the road, customers can find a series of concise and detailed display, the top window is the Hermes logo. Everywhere transparent effect, standing on the street, customers can already feel the effects of the store inside the
For inside the mall facing facade, RDAI interior architectural design firm chosen design style contrasts, thus highlighting the Hermes brand symbol in the entire store. The walls on both sides of the curtain, as Hermes other stores, inlaid with clear gray metallic glass window more than three-dimensional. After Hermes traditional Greek fret curve decor, distinctive style boutique door a little more prominent and delicate. Word along the wall inlaid with eleven square glass window, showing the Hermes watches and jewelery. Metal flashing between the curves, vertical light projected on the carved mirror, exudes gentle and elegant design hazy RDAI space brought back fresh vibrant atmosphere, reflecting the Hermes consistent pursuit of innovation. After the glass doors, smooth surface is extremely pale marble produced in Portugal, from the Paris headquarters of the Hermes brand logo inlaid in the entrance to the ground, as if all the time to remind customers share the unique spirit of Hermes. Clear and symmetrical design make the space more transparent and balanced. Through internal language materials, light, shape, and the whole store reflects the peaceful atmosphere. Designers cleverly wall light tank, spherical glass lamps on the ceiling, low voltage spotlights fired windows and furniture inside the fluorescent together, avoiding the confused gaze at this intimate space, sophisticated atmosphere can not help but reminiscent of traditional Chinese culture respected Envision delicate inner world of elegant lighting levels
Hermes diverse product range, rich family, different styles, how to let the clarity and elegant presents, is designed to solve the problems most in need, as Hermes products have always maintained craftsmanship and creativity of this continuity as one of the main general , designed to be fixed on the main line is full of rhythm and texture of light entered the store, the high quality of light can be attracted to the layout: Molded spherical glass lights embedded in the ceiling, Hermes design since 1925 which meander pattern background decoration; rows of irregular shape spotlights spots, like stars lit the sky, the light sometimes delicate, sometimes reflecting his office, even deep cohesion, passing the quiet atmosphere and high quality; another gentle light comes from translucent display panel, both to ensure the privacy, you can let the city lights outside the shop will not disturb the tranquility of the room, but also for the product on a hazy implication cage interior materials selected also try to reflect the rigorous and lasting style to be coordinated with the overall architectural style stores. All furniture and paneling are made of European wild cherry wood, polished metal parts are nickel-plated. Choice selection of precious marble wall stickers colorful scarves surface under light to highlight the most attractive eyes, especially among the glass entrance of a mosaic, silk scarf hanging vertically, in the light irradiation brilliance four overflow, invite people into the world of Hermes. Sections of perfume bottles, crystal texture flickering in foil with a transparent effect and sections of the mirror, revealing radiant colors. The entrance is on the left side of handbags and leather goods counters, the right is a tie and hat counters, cherry wood in two separate areas constituted by a customer who will be invited to relive the history of Hermes products, that is where the marble ground into the carpet, and cherry wood exudes warmth of its unique light becomes more inclusive. In the family atmosphere of this piece is more regional, porcelain dishes are placed on one side, the other side is the watches and jewelery. Counter into the innermost garment district, the space will be even more intimate and passionate. At the same time, numerous details embodies exquisite Hermes focus by Lina. Dumai design Confidences dwarf chairs, to bring real salon space have the kind of relaxed atmosphere, the future would be to create a hand-century. Rimbaud's verse has become Hermes adhere to the goals and beliefs. For harness started to manufacture high-quality, after five generations, still retains the enthusiasm of persistent innovation process Hermes, if only warm and soft modern design vocabulary in order to better interpret its splendor. This is a cast into the modern history of Hermes space: classic, this blend of modern and future unified, joint operations with a brand unique cultural temperament.
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