The status quo of China's media industry analysis and investment opportunities

The status quo of China's media industry analysis and investment opportunities Can be expected that with the approaching of the WTO, China's media industry will further accelerate the opening up with the pace of industrialization; as so far very few yet to open one of the areas, it's the enormous commercial value will accelerate released , the media industry will be the the continued investment hot spot in the next few years. In view of this, the paper tries on the basis of the media industry research, analysis of the combination of the entry point of the media industry in the field of investment opportunities and capital markets, and to seek appropriate opportunities for investment in securities market media referred to herein, mass media . In modern times, the broad mass media, including newspapers, magazines, television, radio, movies, books, audio-visual products, and is rapidly emerging Internet. , Newspapers, television, radio and the Internet are four main types of news, information, media, and is also the focus of this study. Dissemination of information as the social media, the media industry covering the areas of production, processing, dissemination and foundation, with the characteristics of the typical information services; same time, the media source (ie the media spread), with a strong culture, cultural characteristics of the media industry are also part of the cultural undertakings. Therefore, the media industry can be classified as information services and cultural industries cross one edge of the industry, compared with the traditional industries, which has its uniqueness: 1, the relative monopoly. The same time, the media due to the limited number of mass media in the space at a certain time, achieved through competitive advantage of the media has a large number of audiences, and the intrinsic viscosity of the media audience has a high stability and brand loyalty; The industry culture news property so that it is often constrained by the relevant policy and form a policy monopoly; these two reasons the media has a relatively strong monopoly, good value-added. Media through the waves, network, print and other forms of transmission of information to the audience, with low cost, fast, and widely influential, so that it can prompt the formation of scale and profitability. According to Global Investment Report Morgan Stanley1998 years, the 11 kinds of industry build the world's most competitive large enterprises required years to do the statistics, the mass media industry for 8 years, much faster than the pharmaceutical industry, the day-to-day consumer goods, banking, power, energy and construction industries. In the rapid development of limited competition in the media industry, the establishment of a successful media brands can also shorten the life of 2-4 years, the unique profit model. Business information products in the media industry determines its unique profit model: not through the direct sale of media products for major revenue, but to maximize the dissemination of audience and scope, by tying the form of advertising earnings on the Internet, Television , evident especially in newspapers and other media. The severe competition in the mass media into almost all areas of social life with the modern media industry highly commercial, advertising is increasingly becoming the main pillars of the development of the media industry. It is estimated that the proportion of advertising revenue in the media industry as a whole income has accounted for more than three quarters.